Ok, you have found your niche and produced your product. As soon as you successfully launch it, you need to start attracting traffic and getting sales. Regardless of whether you are a beginner or have been working on the market for a long time, additional ways to promote your product on the Internet will never hurt.
Products do not sell themselves, but fortunately, there are many ways to promote them. The Internet as a popular and effective advertising platform is gaining momentum rapidly.
The promotion of digital products on the Internet includes a variety of activities. In some cases, advertisers are limited to placing ads on advertisement boards. This requires minimal investment and time effort, but the results are not always very high. In other cases, if you approach the work in a comprehensive way, the promotion of the product will bring you better results. SEO promotion, Internet advertising, email marketing, social networks, and other effective channels can significantly increase your sales.
One of the effective methods to promote a digital product is to mention it in question and answer services. Quora.com is one of the most popular and biggest ones. And, today we will talk about Quora more thoroughly and discuss the benefits of the service for your product promotion.
Quora is a question and answer service founded in 2009. The site’s traffic is huge, and it is constantly growing. Unlike classic Q&A websites, Quora is a pretty cool service, almost a social network with an extended set of features. Here you can get an expert answer to any question.
Quora will help you to solve the following tasks from the start:
There are a number of advantages to promote your product via Quora. Here are some of them:
Quora has almost 75% of the traffic from search engines. This means that the Quora audience is really interested in the site’s content. The main thing is to approach the promotion of your product on Quora responsibly and carefully. Otherwise, you can seriously damage your reputation with a couple of careless links. Each of your posts or comments should be useful to your readers.
If you want to try Quora and its advantages, you can start by creating an account. What should be an ideal account on Quora?
First of all, you should enter only real data. No nicknames or images. Write your first and last name and add a photo. Quora should understand you are a real person and you are an expert. It is important.
Such information as the company you currently work for and position, your website (if you have one), professional achievements and experience, social network accounts will allow users of the service to trust you more. Add links: to the company’s page, blog, video, and etc.
We would also recommend you to take the ‘Knows About’ section seriously. If you participate in the discussions that are related to your niche only, it will make users doubt. You may only be here to promote your website. Add to ‘Knows About’ everything that you know well and are interested in. And preferably the answers should be written not only on the main topic. The ideal ratio is 80/20. 80% – answers to relevant questions; 20% – answers to any other topics.
Remember, a complete bio helps you to get found on Quora and makes you seem more credible when you answer.
Once done, you are ready to search for a topic, answer on Quora, and demonstrate your expertise.
When creating a profile, you have already chosen your desired topics, so the questions related to those topics will show up in your feed. The search box is always available to search for a particular question/topic and browse those you are interested in. Some questions will already have the answers – that is fine, you can always add your own answer.
No need to waste your time and answer all the questions. Your main goal is to maximize the return in the form of traffic to your target site, and not just puff up your importance as an expert.
The perfect questions to answer on Quora are:
Now, when you have selected all the appropriate questions, it is time to get to work. In order for your answer to remain at the top, it must be the best in terms of quality, authenticity, and uniqueness. Well, it should bring you traffic, of course. There are several ways to combine all these conditions in your response.
The first method is a short answer with a link where the participant will get comprehensive information about the question.
The second method is a link to previous answers, where this issue has already been disclosed and there are links to external primary sources on your website with a significant amount of relevant expert content.
The third way is to recommend your product or service directly in response to a question. You need to be very careful here so that moderators and the community do not consider your response to be a spam comment.
Here you can see an example of one of the answers on Quora.
Check out a few important tips to follow when writing an answer on Quora.
Quora is one of the most famous and largest Q&A websites with 500 million visits per month. This free platform, focused on everyone, is great for increasing awareness about your product and attracting additional traffic. If you have a specific product you produce, you need to show expertise, build trust with your audience, and increase the popularity of your brand. Quora covers different areas of interest: from IT to marketing, cooking, or politics. Will the promotion take time? Yes. Will it be difficult? Yes. Will it be worth it? Absolutely! Try, experiment, and get traffic.