Make the Most of Halloween 2020

Someone takes Halloween as a way to dress up and have some fun, while others see it as a chance to boost their online sales. If you belong to the second group, this guide will come in handy. We’ve dedicated it to all our TM authors who are looking to understand what Helloween is and how to make money on it. 

So, let’s get started. 

Back to Origins

This enchanting fest has its fans all over the world. It is celebrated in many countries on October 31 and determines the eve of the Western Christian holiday of All Saints’ Day. It gives rise to a three-day observance of a Hallowtide, the “time to remember the dead, including martyrs, saints, and all faithful departed Christians.” Although many believe that the traditions have their roots from ancient Celtic harvest festivals, others find Halloween a Christian feast, separate from the pagan holidays, like Samhain.

In daily life, people walk down the streets and visit neighbors with “trick or treats”, attend costume parties, carve pumpkins, light bonfires, tell scary stories, while some even attend church services and light candles on the grave of the dead.   

Halloween eCommerce

In the meantime, the web shows a completely different situation — online business drops the price on products and services, which leads to increased purchases and boosted revenue. 

Because more and more countries in the world are starting to celebrate Halloween, it becomes a perfect time for brands to get more sales during the festive period. The dropped prices usually boost people’s interest and lead to a spike in online orders 2-3 weeks before the night of October 31. E.g., Amazon is facing an increase in traffic around the holiday which indicates the customers’ expectations concerning sales on Halloween. 

This is the reason why Amazon and other brands trading online offer different promotions long before Halloween time to attract as many consumers as possible in advance. You as a TM author can also grab the chance of making the most of the coming feast and boosting your revenue significantly.

Because Halloween shopping starts 2-3 weeks before the holiday itself, it makes sense to list any relevant products at least a month before the feast to catch early traffic. However, we recommend doing that even earlier and launch the products in August to give users an idea about your inventory. 

Products Accepted at TemplateMonster Marketplace 

So, the best time for listing is determined. What’s next? Now, it’s time to decide on the product you want to launch. If you expect a large demand for the product that will lead to more sales, it should be viable on the market, that is, popular among your target groups. To check that, see what key queries users enter in search engines — if they search in Google, they most likely want to purchase the product. 

Still, we do understand that the developers should not be SEO specialists on top of everything else. And even managing a large team of professionals creating presentation templates and other products to deliver to the marketplace doesn’t always mean they have enough budget to hire in-house SEO. That is why we did all the hard work for you and prepared a list of key queries for ‘Halloween’ presentations. Here’s how you can work with the table. 

• The keyword is a topic and a search term that describes the content on your page. 
• The difficulty, also known as keyword competition, is an essential metric to consider in terms of the keyword research process. It is based on domain and page authority, as well as content quality. The higher the keyword competition, the harder it is to rank on the top of search engine results. So, you’d better start with the value from 0 to 10 to compete with others using the same keyword. 
• Volume defines the number of searches for a certain keyword in a given timeframe or, in a few words, query popularity in Google. 

So, with the metrics kept in mind, your next step is to select the keyword with the highest volume and the lowest difficulty. Once done, proceed to launch the relevant product.  

Promotion Tips

The holiday shopping season is closer than you think — many companies will soon hit the customers with discounts and special offers related to Halloween. This is the period when consumers from the whole world turn to the Internet to embark on their holiday shopping. For you as an author, this is a great time to experiment with promotions and marketing campaigns. But starting the promotion that would match your final result may be way challenging. Here are some tips that will help you appeal to holiday shoppers and not end up with nothing. 

1. Start an email marketing campaign. Sending promotional emails is an effective approach used to gain more prospective customers. Accompany your emails with special offerings, be it discount details, personal coupons, or free shipping options.
2. Take care of your social media channels. Social networks are the best advertising choice that lets you increase connection with your followers and keep them updated on the latest news about your products and services, especially when it comes to the approaching promotions.
3. Watch your price cut. Make sure the sale you run makes sense for your business. To decide on the discount type and amount, calculate the cost of your skills and the time you’ve spent to create a product.
4. Change your digital presence. Come up with a theme for your email marketing and any other social channels you are present on.
5. Connect your brand and holiday. Once you find the way to do that, build content to charm your prospects and encourage them to buy from you. Using Google Keyword Planner will help you find the keywords that are most likely to get high search volume during the holiday shopping season. This practice allows you to gain more people with specific requirements, driving organic traffic to your website.